Participants: Senior Marketing Leaders

Number of participants: 50+

Engagement Length: 120 mins 

Focus Area: Internal storytelling to gain influence, buy-in and credibility

Background:

Over 50 senior marketing professionals from across Canada came together for their quarterly team meeting. The marketing team played a critical role in both external brand building and internal cross-functional influence. The CMO recognized a gap: while marketers were expert storytellers for customers, they struggled to translate that same impact internally to align peers, influence senior leaders, and gain buy-in for ideas and campaigns. Although marketers excelled at brand narratives and campaign storytelling, they often struggled to influence stakeholders across departments, get buy-in from senior leadership for bold ideas, translate complex strategies into compelling internal stories and build momentum for initiatives across the organization.

Goal: 

To equip marketers with the tools to ‘market’ their own stories internally, just as powerfully as they market to consumers.

Solution: 

• Leadership Storytelling Keynote – A high-impact, interactive 2-hour keynote that covered why storytelling matters inside the business, connecting with your audience, decision-making styles, and influence through storytelling. 

Results: 

• Several participants used the tools in upcoming business reviews and strategy presentations

• The keynote sparked ongoing peer conversations on how to refine their strategic message

• Leaders reported more productive alignment conversations and reduced friction in getting cross-functional support